Data science is a wide field that refers to extracting, analyzing, and inferring from data through calculated observations. Data is extracted and turned into information using specific methods, algorithms, and processes that allow you to draw inferences backed with proof.

Data is ‘mined’ by observing patterns and anomalies in a large group of data. It’s a prediction-based and statistic-backed approach that makes you more aware when taking business decisions. The goal is to dig into the data, delve deep into the numbers or figures and everything you have obtained through analytics, feedback, and other sources enable you to estimate future performance.

Data mining techniques allow businesses to identify customer purchase patterns, behavior and traits. This can ultimately lead to targeted, personalized marketing and sales of business services. While data mining makes it possible to extract information and draw conclusions, data visualization lets businesses see numbers ‘in action’ and allows them to make informed decisions.

Data reporting is the product backed by data that sheds light on what’s wrong and what’s right in your business. This enables decision makers to steer business in the appropriate direction.

Data reporting helps businesses track and review  performance. Data reporting solutions could really be created out of any data set. It could be sales records, departmental analysis, or anything related to revenue or customer satisfaction. This will help stakeholders gain an in-depth understanding of the business developments  and patterns.